Acceso abierto

Willingness to pay for certified wooden products: a critical literature review

Francesca Poratelli
Francesca Poratelli
, 
Simone Blanc
Simone Blanc
, 
Liam Pippinato
Liam Pippinato
, 
Raffaele Zanchini
Raffaele Zanchini
, 
Stefano Bruzzese
Stefano Bruzzese
 y 
Filippo Brun
Filippo Brun
   | 20 feb 2023
Forestry Studies's Cover Image
Acerca de este artículo
Artículo anterior
Artículo siguiente
Cite
Article Category: Review paper
Publicado en línea: 20 feb 2023
Páginas: 46 - 63
Recibido: 10 may 2022
Aceptado: 20 sept 2022
DOI: https://doi.org/10.2478/fsmu-2022-0003
Palabras clave
© 2022 Francesca Poratelli et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1

Published articles on forest certification per country.
Published articles on forest certification per country.

Figure 2

Network of countries expressing the relationship and intensity of connection in terms of mutual citations.
Network of countries expressing the relationship and intensity of connection in terms of mutual citations.

Figure 3

Keyword network: red line) association of keywords related to the management and process of integrating eco-certifications into the forest supply chain; green line) association of keywords related to consumer behaviour on forest products; blue line) association of keywords related to consumer issues and their WTP for forest products.
Keyword network: red line) association of keywords related to the management and process of integrating eco-certifications into the forest supply chain; green line) association of keywords related to consumer behaviour on forest products; blue line) association of keywords related to consumer issues and their WTP for forest products.

List of keywords used in the search.

Clusters Product Certification Consumer
Keywords wood product forest certification willingness-to-pay
forest product PEFC WTP
certified wood FSC

Co-occurrence analysis of countries who research on this topic (by total citations).

Country Publications Total citations Total link strength Avg. citations Avg. norm. citations
United States 126 3114 280 24.7 1.2
China 40 949 80 23.7 1.9
Germany 26 872 73 37.4 1.4
Canada 35 738 91 21.1 0.9
United Kingdom 30 687 51 22.9 1.3
Norway 10 603 38 60.3 2
South Korea 12 564 8 47 1.7
Denmark 12 481 27 40.1 2.1
Australia 27 477 24 17.7 0.8
Italy 20 417 28 20.9 1.4
Finland 22 374 78 17 0.8
Japan 20 332 62 16.6 0.8
Malaysia 24 221 29 9.2 0.5
Spain 11 188 14 17.1 0.8
Indonesia 16 159 17 9.9 0.5
India 16 143 19 8.9 0.7
Slovakia 12 100 14 8.3 0.7
Czech Republic 12 64 11 5.3 0.5

Explanatory variables used in the studies.

Socio-demographic aspects Psychological aspects Environmental aspects
ID Gender Age Marital status Education Income Knowledge of certifications Environmental perception Lifestyle Environmental concern
[1] n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a.
[2] *** * n.a. n.s. *** n.a. n.a. n.a. n.a.
[3] ** n.s. n.a. n.s. n.a. n.s. n.a. n.a. n.a.
[4] n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a.
[5] n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a.
[6] n.s. n.s. ** *** n.s. n.a. * *** n.a.
[7] n.s. n.s. n.a. n.s. n.a. from * to *** n.a. n.a. n.s.

Mean WTP for each product investigated in the selected studies.

Local currency Local currency converted to current $
ID Product Base price PP Base price (2021) PP WTP %
[1] Wooden dining furniture RM2000 RM359.27 $558.65 $100.35 18%
[2] Bookshelf RM100 RM17 $27.56 $4.69 17%
[3] Printer paper $5.50 $2.67 $6.25 $3.04 49%
[4] Wooden materials for wall renovations JPY100,000 JPY40,476 $943.91 $382.01 40%
[5] Paper notebook (5 notebooks per set) JPY400 JPY261 $3.63 $2.37 65%
[7] Wood flooring (China) CNY64.41 CNY43.6 $10.42 $7.11 68%

j.fsmu-2022-0001.apptab.001

Browser Author Year Title Used for review
Scholar Shukri, M., Awang Noor, A.G. 2012 Malaysian consumers’ preference and willingness to pay for environmentally certified wooden household furniture YES
Scholar Shukri, M., Sam Shor, N.Y., Rahim, A., Masfitriniza, M.S. 2013 Consumers’ willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 YES
Scholar Elliot J. 2014 An analysis of willingness to pay and reasons for purchasing certified forest products YES
Scholar Shoji, Y., Nakao, N., Ueda, Y., Kakizawa, H., Hirai, T. 2014 Preferences for certified forest products in Japan: a case study on interior materials YES
Scopus Chen, J., Innes, J.L., Tikina, A. 2010 Private cost-benefits of voluntary forest product certification NO
Scopus Mohamed, S., Ghani A.N.A. 2010 Willingness to pay a price premium for certified wood products among consumers in Malaysia NO
Scopus Yamamoto, Y., Takeuchi, K., Shinkuma, T. 2014 Is there a price premium for certified wood? Empirical evidence from log auction data in Japan NO
Scopus Paletto, A., Notaro, S. 2018 Secondary wood manufacturers’ willingness-to-pay for certified wood products in Italy NO
Scopus Sakagami, M., Sakaguchi, D. 2018 Estimating preferences for wood products with environmental attributes YES
WOS Chen, J., Innes, J.L., Tikina, A. 2010 Private cost-benefits of voluntary forest product certification NO
WOS Dauvergne, P., Lister, J. 2010 The prospects and limits of eco-consumerism: Shopping our way to less deforestation? NO
WOS Germain, R.H., Penfield, P.C. 2010 The potential certified wood supply chain bottleneck and its impact on leadership in energy and environmental design construction projects in New York state NO
WOS Chen, J., Tikina, A., Kozak, R., Innes, J., Duinker, P., Larson, B. 2011 The efficacy of forest certification: Perceptions of Canadian forest products retailers NO
WOS Cai, Z., Aguilar, F.X. 2013 Meta-analysis of consumer’s willingness-to-pay premiums for certified wood products NO
WOS Bond, B., Lyon, S., Munsell, J., Barrett, S., Gagnon, J. 2014 Perceptions of Virginia’s primary forest products manufacturers regarding forest certification NO
WOS Brusselaers, J., Van Huylenbroeck, G., Buysse, J. 2017 Green public procurement of certified wood: spatial leverage effect and welfare implications NO
WOS Holopainen, J., Toppinen, A., Lähtinen, K., Rekola, M. 2017 Forest certification and country of origin: choice experiment analysis of outdoor decking material selection in e-commerce market in Finland NO
WOS Wan, M., Zhang, Y., Ye, W. 2018 Consumer willingness-to-pay a price premium for eco-friendly children’s furniture in Shanghai and Shenzhen, China YES
WOS Michal, J., Březina, D., Šafařík, D., Kupčák, V., Sujová, A., Fialová, J. 2019 Analysis of socioeconomic impacts of the FSC and PEFC certification systems on business entities and consumers NO
WOS Paluš, H., Parobek, J., Dzian, M., Šimo-Svrček, S., Krahulcová, M. 2019 How companies in the wood supply chain perceive the forest certification NO
WOS Tan, Q., Imamura, K., Nagasaka, K., Inoue, M 2019 Effects of eco-label knowledge on Chinese consumer preferences for certified wood flooring: a case study in Chongqing City YES
WOS Brusselaers, J., Verbeke, W., Mettepenningen, E., Buysse, J. 2020 Unravelling the true drivers for eco-certified wood consumption by introducing scarcity NO

List of publications analysed in the qualitative review.

ID Authors Publication year Title
[1] Shukri, M., Awang Noor, A.G. 2012 Malaysian consumers’ preference and willingness to pay for environmentally certified wooden household furniture
[2] Shukri, M., Sam Shor, N.Y., Rahim, A., Masfitriniza, M.S. 2013 Consumers’ willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012
[3] Elliot J. 2014 An analysis of willingness to pay and reasons for purchasing certified forest products
[4] Shoji, Y., Nakao, N., Ueda, Y., Kakizawa, H., Hirai, T. 2014 Preferences for certified forest products in Japan: a case study on interior materials
[5] Sakagami, M., Sakaguchi, D. 2018 Estimating preferences for wood products with environmental attributes
[6] Wan, M., Zhang, Y., Ye, W. 2018 Consumer willingness-to-pay a price premium for eco-friendly children’s furniture in Shanghai and Shenzhen, China
[7] Tan, Q., Imamura, K., Nagasaka, K., Inoue, M 2019 Effects of eco-label knowledge on Chinese consumer preferences for certified wood flooring: a case study in Chongqing City

Co-occurrence analysis of indexed keywords related to the topics of forest products trade and voluntary certification (by occurrence).

Keyword Occurrence Total strength link Avg. citations Avg. norm. citations Cluster
Commerce 54 244 19.9 1.3 2
Certification 53 263 15.6 0.7 1
Forestry 53 305 12.6 0.7 1
Sustainable development 45 197 27.6 1.5 2
Forest management 34 189 15.7 0.7 1
Wood 33 175 12.6 0.7 1
Wood products 33 197 9.4 0.6 1
Willingness to pay 31 132 19.4 1.2 3
Sales 30 132 18.4 1.6 2
Environmental protection 29 149 14.9 1.1 3
Consumption behaviour 28 106 13.5 0.9 3
Decision making 26 119 32.8 1.5 2
Sustainability 26 107 24.4 1.4 3
Forest certification 24 149 14.8 0.7 1
Marketing 23 125 22.3 1.2 2
Surveys 23 116 8.2 0.9 2
Timber 22 144 11.9 0.7 1
Supply chains 22 111 26.6 1.8 2
Costs 21 107 16.0 0.9 2
Manufacture 18 81 37 2.2 2
Competition 17 101 23.6 1.4 1
Sustainable forest management 16 114 18.7 1 1
Forests 16 137 15.9 0.8 1
Sustainable forestry 16 97 11.8 0.6 1
Timber certification 16 69 13.6 0.7 1
Consumer behaviour 16 82 13.1 1.5 2
Ecolabelling 15 60 35.3 1.3 3
Perception 13 57 23.1 1.3 1
Forest product 13 103 17.4 0.6 1
Economics 13 56 22.5 1.8 2
Environmental economics 13 68 21.7 1.2 3
Climate change 13 45 13.6 1.7 3
Environmental policy 13 71 10.1 0.6 3
Environmental impact 12 73 25.8 1.6 3
Supply chain management 11 65 33.2 1.5 1
International trade 11 56 6.7 0.4 1
Carbon 11 45 29.1 2.7 2
Furniture 10 39 9.7 0.8 2

Analysis of the methodologies used.

ID Study area Product studied Survey method Questionnaire submitted Analysis method
[1] Malaysia Wooden dining furniture Self-administered questionnaires 994 CV (Turnbull nonparametric Estimator)
[2] Malaysia Bookshelf Self-administered questionnaires 102 PP (frequencies analysis) WTP (CHI squared)
[3] USA Printer paper Face to face surveys 100 CV (logit model)
[4] Japan Wooden materials for wall renovations E-mail based questionnaire survey 140 DCE
[5] Japan Paper notebook (5 notebooks per set) Web survey made by a research company (survey panel of subjects with random sampling) 604 DCE
[6] China Eco-friendly children’s furniture Face-to-face questionnaires 299 PP (PCA + Ordered Probit)
[7] China Wood flooring Face to face questionnaires 367 CV + Tobit model
eISSN:
1736-8723
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Life Sciences, Plant Science, Ecology, other
RSS Feed de revista