Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation

Bencher, Y. (2011). The unselfish gene. Harvard Business Review, 77.Search in Google Scholar

Bradley, A.J., McDonald, M.P. (2011). The Social Organization – How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Harvard Business Review Press.Search in Google Scholar

Cook, S. (2008). The Contribution Revolution, Letting Volunteers Build Your Business. HBR, October.Search in Google Scholar

Damkuviene, M., Tijunaitiene, R., Petukiene, P., Bersenaite, J. (2012). Customer Perceived Co-Creation Value: Synthesis of the Extant Literature. Socialiniai tyrimai/Social Research, 4 (29).Search in Google Scholar

Dong, B., Evans, K.R., Zou, S. (2008). The Effects of Customer Participation in Co-Created Service Recovery. Journal of the Academy of Marketing Science, 36 (1).10.1007/s11747-007-0059-8Search in Google Scholar

Doorn, J. van, Lemon, K.N., Mittal, V., Nass, S., Pick, D., Pirner, P., Verhoef, P.C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions, Journal of Service Research, 13 (3).10.1177/1094670510375599Search in Google Scholar

Dziewanowska, K. (2014). Współtworzenie wartości w edukacji wyższej w świetle badań jakościowych. Marketing i Rynek, 8.Search in Google Scholar

Füller, J., Hutter, K., Faullant, R. (2011). Why Co-Creation Experience Matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions. R and D Management, 41 (3).10.1111/j.1467-9310.2011.00640.xSearch in Google Scholar

Gregor, B., Łaszkiewicz, A., Gotwald-Feja, B. (2017). E-commerce a zachowania konsumentów. In: M. Bartosik-Purgat (ed.), Zachowanie konsumentów. Warszawa: Wydawnictwo Naukowe PWN.Search in Google Scholar

Łaszkiewicz, A. (2018). Współtworzenie wartości z konsumentami w środowisku wirtualnym. Łódź: Wydawnictwo Uniwersytetu Łódzkiego.10.18778/8142-083-9Search in Google Scholar

Maklan, S., Knox, S., Ryals, L. (2008). New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers. International Journal of Market Research, 50 (2).10.1177/147078530805000206Search in Google Scholar

Nambisan, S., Baron, R.A. (2009). Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities. Journal of Product Innovation Management, 26 (4).10.1111/j.1540-5885.2009.00667.xSearch in Google Scholar

Piligrimiene, Z., Dovaliene, A., Virvilaite, R. (2015). Consumer Engagement in Value Co-Creation: what Kind of Value it Creates for Company? Inzinerine Ekonomika-Engineering Economics, 26 (4).10.5755/j01.ee.26.4.12502Search in Google Scholar

Prahalad, C.K., Ramaswamy, V. (2000). Co-opting customer competence. HBR, 78 (1).Search in Google Scholar

Ramaswamy, V., Gouillart, F. (2010). The Power of Co-Creation, Build It with Them to Boost Growth, Productivity, and Profits. New York–Toronto–Sydney: Free Press.Search in Google Scholar

Roggeveen, A.L., Tiros, M., Grewal, D. (2011). Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery? Journal of the Academy of Marketing Science, 40 (6).10.1007/s11747-011-0274-1Search in Google Scholar