<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.</p></abstract>

Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.

Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Institute of Agricultural and Forestry Economics

University of Life Sciences and Natural Resources Wien

Department of Mining Engineering and Mineral Economics

Institute of Integrative Nature Conservation Research and Division of Plant Protection

University of Life Sciences and Natural Resources Vienna

Institute for Sustainable Economic Development

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for...

Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Publicado en línea: 16 oct 2018

Páginas: 355 - 376

Recibido: 17 ago 2017

Aceptado: 26 jun 2018

DOI: https://doi.org/10.2478/euco-2018-0021

Palabras clave
Agri-environmental payments, motivation crowding, payment for ecosystem services, viticulture, risk governance, Austria, ÖPUL

© 2018 Pia Regina Kieninger et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Publicado en línea: 16 oct 2018

Páginas: 355 - 376

Recibido: 17 ago 2017

Aceptado: 26 jun 2018

DOI: https://doi.org/10.2478/euco-2018-0021

Palabras claveAgri-environmental payments, motivation crowding, payment for ecosystem services, viticulture, risk governance, Austria, ÖPUL

© 2018 Pia Regina Kieninger et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
Agri-environmental payments, motivation crowding, payment for ecosystem services, viticulture, risk governance, Austria, ÖPUL