<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Subject and purpose of work:</bold> The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency.
<bold>Materials and methods:</bold> The study was conducted in the districts of Sirsa, Sonipat and Yamuna Nagar in Haryana during the year 2020–21. The study was based on primary data collected from a field survey with the help of a pre-tested questionnaire. A simple tabulated method, price spread, and market efficiency analyses were employed.
<bold>Results:</bold> The study revealed that the producer share in terms of consumer rupees is the highest in Channel VI, followed by Channels IV, V and II. Channel VI is the most efficient channel due to the absence of intermediaries. Channel I is the least efficient due to the greatest number of intermediaries present in this channel.
<bold>Conclusions:</bold> The study has suggested that the government should regulate the fruit trade so that the involvement of mediators in the fruit market may be reduced. Cold storage should be provided at a reasonable price. The government should provide transportation facilities (refrigerated lorries) for fruit products at a reasonable cost.
</abstract>

Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency.
Materials and methods: The study was conducted in the districts of Sirsa, Sonipat and Yamuna Nagar in Haryana during the year 2020–21. The study was based on primary data collected from a field survey with the help of a pre-tested questionnaire. A simple tabulated method, price spread, and market efficiency analyses were employed.
Results: The study revealed that the producer share in terms of consumer rupees is the highest in Channel VI, followed by Channels IV, V and II. Channel VI is the most efficient channel due to the absence of intermediaries. Channel I is the least efficient due to the greatest number of intermediaries present in this channel.
Conclusions: The study has suggested that the government should regulate the fruit trade so that the involvement of mediators in the fruit market may be reduced. Cold storage should be provided at a reasonable price. The government should provide transportation facilities (refrigerated lorries) for fruit products at a reasonable cost.

Marketing Costs and Price Spread for Selected Fruit Crops in Haryana State: A Study of Selected Districts

Economic and Regional Studies / Studia Ekonomiczne i Regionalne

This work is licensed under the Creative Commons Attribution 4.0 International License.

Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing...

Marketing Costs and Price Spread for Selected Fruit Crops in Haryana State: A Study of Selected Districts

Publicado en línea: 29 dic 2022

Páginas: 533 - 547

Recibido: 01 oct 2022

Aceptado: 01 oct 2022

DOI: https://doi.org/10.2478/ers-2022-0036

Palabras clave
fruit grower, intermediaries, fruit crops, marketing channels

© 2022 Sumista Rani et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Marketing Costs and Price Spread for Selected Fruit Crops in Haryana State: A Study of Selected Districts

Publicado en línea: 29 dic 2022

Páginas: 533 - 547

Recibido: 01 oct 2022

Aceptado: 01 oct 2022

DOI: https://doi.org/10.2478/ers-2022-0036

Palabras clavefruit grower, intermediaries, fruit crops, marketing channels

© 2022 Sumista Rani et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Palabras clave
fruit grower, intermediaries, fruit crops, marketing channels