<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR technology for remote services currently taking place in the manufacturing industry. The design options were developed using a qualitative content analysis based on the results of a systematic literature review and on focus group discussions with 19 service-responsible industry experts from 12 German manufacturing companies. The application of a conceptual approach to taxonomy development resulted in a novel morphological framework with a total of 18 dimensions, each with two to six distinct characteristics representing the targeted design options of AR-based remote service business models. Since previous research on AR for remote services has largely neglected the business model perspective, this work makes a significant contribution to this scarcely explored research field by providing a systematic basis for describing and classifying such business models in terms of their design. The results provide industrial practice with the most important aspects to consider when designing AR-based remote service business models.</p>
</abstract>

The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR technology for remote services currently taking place in the manufacturing industry. The design options were developed using a qualitative content analysis based on the results of a systematic literature review and on focus group discussions with 19 service-responsible industry experts from 12 German manufacturing companies. The application of a conceptual approach to taxonomy development resulted in a novel morphological framework with a total of 18 dimensions, each with two to six distinct characteristics representing the targeted design options of AR-based remote service business models. Since previous research on AR for remote services has largely neglected the business model perspective, this work makes a significant contribution to this scarcely explored research field by providing a systematic basis for describing and classifying such business models in terms of their design. The results provide industrial practice with the most important aspects to consider when designing AR-based remote service business models.

Towards a taxonomy of design options for augmented reality-based remote service business models

Engineering Management in Production and Services

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR...

Towards a taxonomy of design options for augmented reality-based remote service business models

Publicado en línea: 18 jul 2024

Páginas: 128 - 147

Recibido: 01 ago 2023

Aceptado: 15 mar 2024

DOI: https://doi.org/10.2478/emj-2024-0018

Palabras clave
augmented reality, remote service, business model, taxonomy

© 2024 Stefan Ohlig et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Towards a taxonomy of design options for augmented reality-based remote service business models

Publicado en línea: 18 jul 2024

Páginas: 128 - 147

Recibido: 01 ago 2023

Aceptado: 15 mar 2024

DOI: https://doi.org/10.2478/emj-2024-0018

Palabras claveaugmented reality, remote service, business model, taxonomy

© 2024 Stefan Ohlig et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Palabras clave
augmented reality, remote service, business model, taxonomy