<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important considerations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social distancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and ethnographic aspects when visiting a tourist destination, while respecting social-distancing constraints.</p>
</abstract>

Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important considerations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social distancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and ethnographic aspects when visiting a tourist destination, while respecting social-distancing constraints.

Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

University of Madeira, Campus of Penteada

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper,...

Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

Article Category: Research Article

Publicado en línea: 30 dic 2021

Páginas: 54 - 65

Recibido: 31 jul 2020

Aceptado: 11 mar 2021

DOI: https://doi.org/10.2478/ejthr-2021-0006

Palabras clave
Augmented Reality, COVID-19, Social Distance, Madeira Island, QR Codes, Tour Guide

© 2021 Mara Franco et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

Article Category: Research Article

Publicado en línea: 30 dic 2021

Páginas: 54 - 65

Recibido: 31 jul 2020

Aceptado: 11 mar 2021

DOI: https://doi.org/10.2478/ejthr-2021-0006

Palabras claveAugmented Reality, COVID-19, Social Distance, Madeira Island, QR Codes, Tour Guide

© 2021 Mara Franco et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Palabras clave
Augmented Reality, COVID-19, Social Distance, Madeira Island, QR Codes, Tour Guide