News Media Brand Equity in a New Media Environment

Publicado en línea: 12 dic 2022

Páginas: 199 - 210

DOI: https://doi.org/10.2478/eb-2022-0013

Palabras clave

Media digitalisation, media brand attributes, media brand uniqueness, news media brand equity

© 2022 Linda Saulite, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.