The Mexican ‘Pueblos Mágicos’. A Qualitative Research Using Ethnological Methodology

The main focus of this study is on the ‘magical villages‘ in Mexico. The magical villages were originally established based on a political project with the aim to increase travel and tourism and revitalise the culture. In the introduction, the author describes the type, function and goals of this project based on the official requirements set by its originators. Firstly, the author explains the aims and methods of the intended research supported with theoretical hypothesis to analyse the project as a whole. Secondly, the author defines the methodology used to describe locations of the researched topic. In conclusion, the author provides own hypothesis and expected outcomes of the research.