The Identity of Destination or Why We Need New UNESCO Sites in the Czech Republic for Development of Tourism

The Czech Republic now has 16 monuments of cultural and natural heritage on the UNESCO list; given the size of the country, it is one of the best concentrations in the world. Newly nominated monuments in the Czech Republic contribute significantly to the development of local tourism, particularly in inbound tourism. Thus, they attract a culturally oriented clientele with a sufficient view and interest in historical monuments. The quality framework of the destination is predetermined by their identity.