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Emma Astner
Institute of Marketing and Innovation
Department of Economics and Social Sciences,
University of Natural Resources and Life Sciences ViennaVienna, Austria
Christof Falkenberg
Institute of Marketing and Innovation
Department of Economics and Social Sciences,
University of Natural Resources and Life Sciences ViennaVienna, Austria
Siegfried Pöchtrager
Institute of Marketing and Innovation
Department of Economics and Social Sciences,
University of Natural Resources and Life Sciences ViennaVienna, Austria