Using Georgia as an example, this article analyses the fintech ecosystem and the impact of fintech companies on traditional financial institutions. Both qualitative and qualitative research has been carried out for this research. Based on the analysis of Georgian and international financial markets, as well as the qualitative and regressive analysis used in the study, assumptions were made about the impact of fintech companies on traditional financial institutions. Moreover, the study identifies the challenges that hinder the development of the fintech ecosystem in Georgia regarding infrastructure, finance, regulation, and education. This article also reveals several aspects that positively affect the outcome of fintech and the diversification of the Georgian financial market. At the end of the article, the relevant conclusions and applicable recommendations are given.