The Digital Brand Identity of Fast-Fashion Brand Zara. A Case Study

Publicado en línea: 16 nov 2022

Páginas: 131 - 154

DOI: https://doi.org/10.2478/aussoc-2022-0007

Palabras clave

Zara, fast fashion, brand identity, corporate website, brand page, Instagram page

© 2022 Gyöngyvér Erika Tőkés, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.