Acceso abierto

Vision and Market Segmentation in Urban Strategy through Marketing Approach: A Case Study of Sumy City


Cite

ASHWORTH, Gregory John–VOOGD, Henk. 1988. Marketing the City: Concepts, Processes and Dutch Applications. The Town Planning Review 1(59): 65–79.10.3828/tpr.59.1.9t614v1537652w31 Search in Google Scholar

1990. Selling the City: Marketing Approaches in Public Sector Urban Planning. Search in Google Scholar

BOISEN, Martin 2007. The Strategic Application of City Marketing to Middle-Sized Cities. Utrecht: Utrecht University. Search in Google Scholar

BRAND NEW HELSINKI. 2016. The City of Helsinki Marketing Strategy 2016–2020, April 22. Available at: http://www.brandnewhelsinki.fi/2020//app/uploads/2016/07/02_Helsinki__strategia_ENG_web.pdf. Search in Google Scholar

Cambridge University Press. (n. d.). Cambridge Dictionary. Meaning of Strategy in English. Available at: https://dictionary.cambridge.org/dictionary/english/strategy. Search in Google Scholar

CANN, Oliver. 2017. What Exactly Is Economic Competitiveness? September 27. Available at: https://www.weforum.org/agenda/2017/09/what-is-economic-competitiveness/. Search in Google Scholar

CITY OF WHITEHORSE MARKETING STRATEGY. 24 December 2013. Available at: https://www.whitehorse.ca/home/showdocument?id=4090. Search in Google Scholar

FREEMAN, Edward–REED, David. 1983. Stockholders and Stakeholders: A New Perspective on Corporate Governance. California Management Review 25(3): 88–106.10.2307/41165018 Search in Google Scholar

INSTITUTE FOR HOUSING and Urban Development Studies and Labor für Politik und Kommunikation. 2017. City Development Strategies 2.0 – Cities Growing with Vision. Available at: https://www.citiesalliance.org/sites/default/files/CDS_Toolkit_Web.pdf. Search in Google Scholar

INVEST IN SUMY. 2020. [motion picture]. Available at: https://www.youtube.com/channel/UCjkmGsQOa5K3J3Q4jmC7XUQ. Search in Google Scholar

KEYNOTE ON STRATEGY BY MICHAEL PORTER, Professor, Harvard Business School. 2017. [motion picture]. India. Available at: https://www.youtube.com/watch?v=EvvnoNAUPS0&ab_channel=arthsastra. Search in Google Scholar

KIS, Norbert. 2018. Anti-Politics, Populism and Political Psychology. Comparative Politics Russia 9(2): 83–93. Search in Google Scholar

KOTLER, Philip–HAIDER, Donald–REIN, Irving. 1993. Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York: Free Press. Search in Google Scholar

KOTLER, Philip–LEVY, Sidney. 1969. Broadening the Concept of Marketing. Journal of Marketing 1(33): 10–15.10.1177/002224296903300103 Search in Google Scholar

MEER, Jan van der. 1992. The Role of City Marketing in Urban Management. Erasmus University. Search in Google Scholar

METAXAS, Teodor. 2005. Market Research and Target Market Segmentation in Place Marketing Procedure: A Structural Analysis. Discussion Paper Series 11(3): 47–60. Search in Google Scholar

OSBORNE, David–GAEBLER, Ted. 1992. Reinventing Government: How The Entrepreneurial Spirit Is Transforming the Public Sector. Basic Books. Search in Google Scholar

PISKÓTI, István–NAGY, Szabolcs. 2007. Competence-Based View in Place Marketing. ResearchGate. 2007. Available at: https://www.researchgate.net/publication/278784859_Competencebased_view_in_place_marketing. Search in Google Scholar

STĂNCIULESCU, Gabriela Cecilia. 2009. The Role of Urban Marketing in the Local Economic Development. Theoretical and Empirical Researches in Urban Management 4(10): 114–135. Available at: https://www.academia.edu/4202987/the_role_of_urban_marketing_in_the_local_economic_development. Search in Google Scholar

TÓZSA, István. 2011. City On Sale: An Introduction to Urban and Regional Marketing. Available at Corvinus Research Archive: http://unipub.lib.unicorvinus.hu/1958/1/IstvanTozsa_UrbanMarketing.pdf. Search in Google Scholar

WARD, Stephen Victor. 1998. Selling Places: The Marketing and Promotion of Towns and Cities 1850–2000. s. l.: Routledge. Search in Google Scholar

WORLD ECONOMIC FORUM. 2019. The Global Competitiveness Index 2019. (ed. by K. Schwab). Available at: http://www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf. Search in Google Scholar

YEZHOVA, Anastasiia. 2020. Theoretical Concept and Definition of City Marketing. In: Jesenko, E. (ed.), Public Administration and Society XXI: 121–130.10.33542/VSS2020-1-08 Search in Google Scholar

БОКЕРИЯ, Светлана–КЕРНЕР, Екатерина–КУЗНЕЦОВА, Диана. 2020. Контент-анализ арктических стратегий России и США. Власть 117–123.10.31171/vlast.v28i2.7144 Search in Google Scholar

БРЯНЦЕВА, Е. 2010. Контент-анализ в исследовании имиджа. Социологи 69–81. Search in Google Scholar

ВІНОКУРОВ, Ярослав. 19 July 2019. Громадське Телебачення. Майже кожен 5-й українець працездатного віку перебуває на заробітках - уряд. Available at: https://hromadske.ua/posts/majzhe-kozhen-5-j-ukrayinec-pracezdatnogo-vikuperebuvaye-na-zarobitkah-uryad. Search in Google Scholar

КОРНІЄНКО, Максим. 2020. Навіщо нам депутати і як вони мають працювати. Available at: https://cukr.city/city/2020/nahiba-nam-depytat/. Search in Google Scholar

КУДЛАЙ, Е. 16 April 2020. Данкор онлайн. АМКУ согласовал выделение 39 млн грн госфинансирования на обустройство индустриального парка “Сумы”. Available at: http://www.dancor.sumy.ua/news/newsline/311585. Search in Google Scholar

РОЖКОВ, Кирилл. 2015. Маркетинговый подход к изучению мегаполиса: необходимость, принципы и перспективы. Экономическая социология 16(3): 74–109.10.17323/1726-3247-2015-3-74-109 Search in Google Scholar

СУМСЬКА МІСЬКА РАДА. 28 December 2019. Стратегія розвитку міста Суми 2030. Available at: https://smr.gov.ua/uk/dokumenti/rozrobka-stratehii-rozvytku.html. Search in Google Scholar

*** 2011–2013 Strategic Marketing Plan City of North Port, Florida. 2011. Available at: https://icma.org/sites/default/files/304085_2011-2013%20Strategic%20Marketing%20Plan%20City%20of%20North%20Port.pdf. Search in Google Scholar

eISSN:
2068-7583
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Social Sciences, Political Science, other, Domestic Policy, Parties, Other Political Organizations, International Relations, Human Rights