‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding
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01 feb 2020
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Publicado en línea: 01 feb 2020
Páginas: 29 - 45
DOI: https://doi.org/10.2478/auseur-2020-0009
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© 2020 Árpád Ferenc Papp-Váry et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Papp-Váry, Árpád Ferenc
Budapest Metropolitan University, Faculty of Business, Communication and Tourism
Szolnoki, Szabolcs
University of Pécs, Embassy of Hungary in Tel Aviv