Publicado en línea: 30 may 2014
Páginas: 69 - 84
DOI: https://doi.org/10.2478/auseb-2014-0005
© 2014
This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
In the area of the financial services, the contracts are not between equal signatories to a treaty. On one side there is a professional financial institution while on the other side there is a client with lack of information and weak ability to enforce interest. The high school student age group is in a rather exposed situation because they have to make very serious financial decisions. As far as Hungary concerned, a negative social mood towards banks is accompanied by poor financial literacy, and therefore, financial institutions have a lot to do in order to gain confidence in the young generation. However, in the long term, a financial institution can only achieve market success if it can integrate moral viewpoints into its corporate policy.