<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Corporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity.</p>
</abstract>

Corporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity.

Financial Reporting on Social Media. Empirical Study on the European Medical Sector.

Department of Economic Sciences, Faculty of Economics and Law

University of Medicine, Pharmacy, Science and Technology “George Emil Palade” of Targu Mures

“1 Decembrie 1918” University of Alba Iulia

Acta Marisiensis. Seria Oeconomica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Corporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral...

Financial Reporting on Social Media. Empirical Study on the European Medical Sector.

Publicado en línea: 07 feb 2023

Páginas: 15 - 24

DOI: https://doi.org/10.2478/amso-2022-0002

Palabras clave
social networks, corporate advertising, financial performance

© 2022 Tatiana Dănescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Financial Reporting on Social Media. Empirical Study on the European Medical Sector.

Publicado en línea: 07 feb 2023

Páginas: 15 - 24

DOI: https://doi.org/10.2478/amso-2022-0002

Palabras clavesocial networks, corporate advertising, financial performance

© 2022 Tatiana Dănescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Palabras clave
social networks, corporate advertising, financial performance