1. bookVolumen 15 (2021): Edición 1 (June 2021)
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Revista
eISSN
2668-3989
Primera edición
30 Sep 2019
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1 tiempo por año
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access type Acceso abierto

Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study

Publicado en línea: 27 Feb 2022
Volumen & Edición: Volumen 15 (2021) - Edición 1 (June 2021)
Páginas: 29 - 40
Detalles de la revista
License
Formato
Revista
eISSN
2668-3989
Primera edición
30 Sep 2019
Calendario de la edición
1 tiempo por año
Idiomas
Inglés
Abstract

Digital marketing is a constantly changing field in which new trends, new values and new promotional tools appear periodically in the online environment. Trends are given both by technological progress and by the profile and behavior of the consumer. Following the application of a structured questionnaire, this paper aims to analyze the online consumer behavior in Romania during the pandemic period. The results of our study can be used by entities from various sectors of activity that want to promote products / services in the online environment.

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