Research on Talent Cultivation Path for Marketing Majors under the Integration of Industry and Education Based on Intelligent Data Analysis

[1] Royle, J., & Laing, A. (2014). The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34( 2), 65-73. Search in Google Scholar

[2] Harshith, N., Jayadeva, S. M., & Chowdhury, S. (2022). Impact of digital marketing on customer’s purchase. ECS transactions(1), 107. Search in Google Scholar

[3] Kizgin, H., Gutierrez, A., Desai, B., Vazquez, D., & Rana, N. (2021). Guest editorial a special section on digital marketing enhanced reader. International Journal of Information Management, 59(1). Search in Google Scholar

[4] Leeflang, P. S. H., Verhoef, P. C., Dahlstroem, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1-12. Search in Google Scholar

[5] Krishen, A. S., Berezan, O., Agarwal, S., Kachroo, P., & Raschke, R. (2021). The digital self and virtual satisfaction: a cross-cultural perspective. Journal of Business Research, 124. Search in Google Scholar

[6] Rhoades, G., Castiello-Gutierrez, S., Lee, J. J., Marei, M. S., & O’Toole, L. C. (2019). Marketing to international students: presentation of university self in geopolitical space. Review of Higher Education, The, 43(2), 519-551. Search in Google Scholar

[7] Pan, Z. (2022). Design of interactive cultural brand marketing system based on cloud service platform. Journal of Internet Technology(2), 23. Search in Google Scholar

[8] Alexander Göthlin. (2014). A cross-cultural dilemma of standardization or adaptation : a study of swedish b2b firms marketing activities in india. Mutagenesis, 9(4), 361-365. Search in Google Scholar

[9] Williams, J. D., Crockett, D., Harrison, R. L., & Thomas, K. D. (2012). The role of food culture and marketing activity in health disparities. Preventive Medicine, 55(5). Search in Google Scholar

[10] Han, X., & Hansen, E. (2015). Marketing sophistication in private sawmilling companies in the united states. Canadian Journal of Forest Research, 46(2), 181-189. Search in Google Scholar

[11] Khattak, A. (2022). Hegemony of digital platforms, innovation culture, and e-commerce marketing capabilities: the innovation performance perspective. Sustainability, 14. Search in Google Scholar

[12] Ai-Bing, M. (2011). Integrated study of campus culture construction and talent training in higher vocational schools. Journal of Hubei Radio & Television University, 51(12), 2450-2461. Search in Google Scholar

[13] Ganesh, G., & Paswan, A. K. (2010). Teaching basic marketing accountability using spreadsheets: an exploratory perspective. Journal of Business Research, 63(2), 182-190. Search in Google Scholar

[14] Bangeni, & Bongi. (2013). An exploration of the impact of students’ prior genre knowledge on their constructions of ‘audience’ in a marketing course at postgraduate level. English for Specific Purposes, 32(4), 248-257. Search in Google Scholar

[15] Shih, W. L., & Tsai, C. Y. (2017). Students’ perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses. Australasian Journal of Educational Technology, 33(5), 32-49. Search in Google Scholar

[16] Varey, R. J. (2010). Marketing means and ends for a sustainable society: a welfare agenda for transformative change. Journal of Macromarketing, 30(2), 5725-5727. Search in Google Scholar

[17] Nguyen, H. V., Moschis, G. P., & Shannon, R. (2009). Effects of family structure and socialization on materialism: a life course study in thailand. International Journal of Consumer Studies, 33(4), 486-495. Search in Google Scholar

[18] Lai, F. Y. (2011). Floorball’s penetration of australia: rethinking the nexus of globalisation and marketing. Sport Management Review, 2(2), 133-149. Search in Google Scholar

[19] Xie, B., & Zhong, X. (2012). Similarity and cluster analysis on magnitudes of individual head-related transfer functions. Journal of the Acoustical Society of America, 131(4), 3305. Search in Google Scholar

[20] Sangam, R. S., & Om, H. (2015). The k-modes algorithm with entropy based similarity coefficient. Procedia Computer Science, 50. Search in Google Scholar

[21] Gonzalez, C., Acosta, E. V., Mazo Rivas, J. C., Alvarez, H., & Munoz, D. A. (2022). On-line estimation for predicting the ‘conching degree’ (cd) and the viscosity of chocolate. Journal of food engineering(Mar.), 316. Search in Google Scholar

[22] Campagner, A., Ciucci, D., & Dorigatti, V. (2022). Uncertainty representation in dynamical systems using rough set theory. Theoretical computer science(908-), 908. Search in Google Scholar