Artificial intelligence technology drives brand image design and promotion strategies of cultural and creative products

[1] Liu, C. H. S. (2018). Examining social capital, organizational learning and knowledge transfer in cultural and creative industries of practice. Tourism Management, 64, 258-270. Search in Google Scholar

[2] Lu, C., Jia, H., & Ki-Hyung, B. (2020). Research on the Evaluation and Promotion Plan of Competitiveness of Chinese Cultural and Creative Industries-Taking Provinces and Cities Along the” Belt and Road” As an Example. International Journal of Contents, 16(3). Search in Google Scholar

[3] Richards, G. (2020). Designing creative places: The role of creative tourism. Annals of tourism research, 85, 102922. Search in Google Scholar

[4] Gehman, J., & Soublière, J. F. (2017). Cultural entrepreneurship: from making culture to cultural making. Innovation, 19(1), 61-73. Search in Google Scholar

[5] Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism management perspectives, 26, 153-163. Search in Google Scholar

[6] Su, M. M., Wall, G., Ma, J., Notarianni, M., & Wang, S. (2023). Empowerment of women through cultural tourism: perspectives of Hui minority embroiderers in Ningxia, China. Journal of Sustainable Tourism, 31(2), 307-328. Search in Google Scholar

[7] Reyes-García, M. E., Criado-García, F., Camúñez-Ruíz, J. A., & Casado-Pérez, M. (2021). Accessibility to cultural tourism: The case of the major museums in the city of Seville. Sustainability, 13(6), 3432. Search in Google Scholar

[8] Lwoga, N. B., & Asubisye, E. (2018). Effects of drought on cultural tourism: selected cases of Maasai tourism groups surrounding Tarangire National Park in Tanzania. Journal of Tourism and Cultural Change, 16(3), 248-264. Search in Google Scholar

[9] Domínguez-Quintero, A. M., González-Rodríguez, M. R., & Paddison, B. (2020). The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism. Current Issues in Tourism, 23(2), 248-260. Search in Google Scholar

[10] Kastenholz, E., & Gronau, W. (2022). Enhancing competences for co-creating appealing and meaningful cultural heritage experiences in tourism. Journal of Hospitality & Tourism Research, 46(8), 1519-1544. Search in Google Scholar

[11] Comunian, R., & England, L. (2020). Creative and cultural work without filters: Covid-19 and exposed precarity in the creative economy. Cultural Trends, 29(2), 112-128. Search in Google Scholar

[12] Li, X., & Lin, B. (2021). The development and design of artificial intelligence in cultural and creative products. Mathematical Problems in Engineering, 2021, 1-10. Search in Google Scholar

[13] Liang, D. (2022). Aesthetic value evaluation for digital cultural and creative products with artificial intelligence. Wireless Communications and Mobile Computing, 2022. Search in Google Scholar

[14] Hsueh, S. L., Zhou, B., Chen, Y. L., & Yan, M. R. (2022). Supporting technology-enabled design education and practices by DFuzzy decision model: applications of cultural and creative product design. International Journal of Technology and Design Education, 32(4), 2239-2256. Search in Google Scholar

[15] César Machado, J., Fonseca, B., & Martins, C. (2021). Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect. Journal of Brand Management, 28, 152-170. Search in Google Scholar

[16] Van Grinsven, B., & Das, E. (2016). Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude. Journal of marketing communications, 22(3), 256-270. Search in Google Scholar

[17] Bettels, J., & Wiedmann, K. P. (2019). Brand logo symmetry and product design: The spillover effects on consumer inferences. Journal of Business Research, 97, 1-9. Search in Google Scholar