The application of red music culture resources in the education of ecological civilization concept in colleges and universities under the background of multimedia

This paper uses a user-based collaborative filtering algorithm to predict the ratings of items by target users and to recommend items that target users have not interacted with. The red music and cultural resources were ranked according to their values, and the Bartholomew coefficient was introduced to calculate the similarity of items from the perspective of a probability distribution, and the content recommendation algorithm was used to construct a model of ecological civilization education concept. It is found that more than 50% of undergraduate college students pay regular attention to ecological environment information, and 30.56% of them will actively learn ecological civilization knowledge, which is not thorough and comprehensive enough for ecological civilization concept establishment and cultivation. It is suggested that universities should integrate red music culture into ecological civilization education to create an ecological civilization cultivation atmosphere.