The challenges of ideological and political education in universities based on the Internet environment and its optimization path

In order to explore the challenges and optimization paths faced by ideological and political education in colleges and universities under the Internet environment. This paper establishes a comprehensive evaluation model for the ranking of university online public opinion, conducts quantitative posture analysis based on rank affiliation function, starts qualitative posture analysis based on language grade evaluation, determines objective weights of quantitative and qualitative posture ranking indicators by using deviation method, uses binary, ordered ratio method to determine for expert weights, and integrates subjective and objective assignments based on empirical factors. After establishing the comprehensive evaluation of the posture level of college network public opinion, the influence of network public opinion on thinking and political education was analyzed: bad network information can easily distort college students’ ideology and value orientation, and the posture level evaluation of the influence of network public opinion on college students’ values reached −0.85. Meanwhile, the network public opinion hinders the formation of the moral sentiment of college students, and the posture level evaluation of the influence reached −0.67. This study analyzes the influence of college network public opinion on thinking and politics from both qualitative and quantitative aspects and provides an intentional reference for college thinking and politics education to respond effectively to the network environment.