The guiding significance of consumer visual perception on the packaging design of cultural and creative products

Publicado en línea: 11 nov 2024

Recibido: 06 jul 2024

Aceptado: 08 oct 2024

DOI: https://doi.org/10.2478/amns-2024-3163

Palabras clave

Kano model, Hierarchical analysis method, TOPSIS, Cultural and creative product packaging design

© 2024 Yuchun Huang., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.