Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era

Publicado en línea: 09 oct 2024

Recibido: 27 may 2024

Aceptado: 03 sept 2024

DOI: https://doi.org/10.2478/amns-2024-2871

Palabras clave

Data-driven, Data mining, K-means clustering, Similarity calculation, Tourism marketing

© 2024 Lili Cui, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.