Theory and Practice of Integrated Development of Cultural Tourism Industry and Urban Construction in the Context of Multimedia Era

The study constructs the evaluation index system of the integration of the cultural tourism industry and urban construction from multiple dimensions, collects the relevant index data of a city, and measures the integration level of cultural tourism industry and urban construction after determining the index weights by using multiple regression analysis. On this basis, using structural equation modeling, the interactive relationship between the cultural tourism industry and urban construction is analyzed, and the influencing factors are explored. Further, the path of integration between the cultural tourism industry and urban construction is proposed. The sample city has the highest level of integration of tourism for the convenience and benefit of the people (0.178), while its level of integration of the cultural tourism industry and urban construction is medium (0.327). The cultural tourism and urban construction industries are mutually reinforcing, and the positive impact of the former on the latter is relatively significant (0.534). Among the various influencing factors of the integration of the two, infrastructure (0.515) and capital energy (0.443) have the greatest degree of influence. The research in this paper provides a new and innovative model for the development of urban cultural tourism and ultimately effectively implements and bases on urban renaissance as well as cultural tourism project activities to realize the sustainable development of the cultural tourism industry and urban construction.