Analysis of the effect of content innovation and public interaction in new governmental media

With the arrival of the Internet era, the construction of digital government has been deepening, which promotes the continuous updating and development of governmental new media. This study explores the support role of government new media, explores the trust mechanism of government new media from the perspective of its credibility, and proposes a creation strategy based on the trust generation model. Considering the diverse needs of users, a governmental new media matrix platform has been established to increase the interactive effect with the public and to explore the communication innovation path of government new media. One of the manifestations of political new media content. The material splicing video and real clip are higher, the number of comments on the works is more than 2 million, and the traffic peak of public interaction is concentrated in the two stages of 12:00~18:00 and 18:00~24:00. The increase of 440,000 visitors and 3,260,000 fans under the new communication model shows that the actual operation of the government new media model in this paper has excellent performance and can effectively improve the operation of government new media. This study provides a feasible path to improve government credibility and the development of new media for government.