Comprehensive Evaluation of KOL’s Guiding Mechanism and Influence in E-commerce Live Streaming Carrying Mode
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03 may 2024
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Publicado en línea: 03 may 2024
Recibido: 18 abr 2024
Aceptado: 27 abr 2024
DOI: https://doi.org/10.2478/amns-2024-1010
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© 2024 Jie Luo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Luo, Jie
School of Economics and Management, Hunan Applied Technology UniversityChangde, China
Lv, Xiaohui
XIANGYA CHANGDE HOSPITAIChangde, China
Liu, Hongya
Mental Health Education Center of Hunan Institute of Applied TechnologyChangde, China