The Impact of Big Data Analytics Capabilities on the Diversification of E-Commerce Firms
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31 ene 2024
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Publicado en línea: 31 ene 2024
Recibido: 13 dic 2023
Aceptado: 20 dic 2023
DOI: https://doi.org/10.2478/amns-2024-0051
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© 2024 Mengyuan Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Mengyuan
Department of Economic Mansgement, Fangchenggang Vocational and Technical CollegeFangchenggang, China
Huang, Yefeng
Department of Economic Mansgement, Fangchenggang Vocational and Technical CollegeFangchenggang, China