<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The social capital theory is selected as the theoretical basis, and the decision-making of household commercial insurance purchase is taken as the research object. By using the frontier theory of big data, an improved K-means clustering algorithm is proposed to segment customers first, then the results of the segmentation are predicted and analyzed. Finally, an insurance consumer purchase behavior model is proposed, and an empirical test is carried out according to the proposed model. Social capital and its three dimensions can promote the possibility in family commercial insurance, thus ultimately promoting residents' families to make purchase decisions on commercial insurance.</p>
</abstract>

The social capital theory is selected as the theoretical basis, and the decision-making of household commercial insurance purchase is taken as the research object. By using the frontier theory of big data, an improved K-means clustering algorithm is proposed to segment customers first, then the results of the segmentation are predicted and analyzed. Finally, an insurance consumer purchase behavior model is proposed, and an empirical test is carried out according to the proposed model. Social capital and its three dimensions can promote the possibility in family commercial insurance, thus ultimately promoting residents' families to make purchase decisions on commercial insurance.

Construction of Insurance Consumers' Purchasing Behavior Model Based on Big Data Analysis

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

The social capital theory is selected as the theoretical basis, and the decision-making of household commercial insurance purchase is taken as the research...

Construction of Insurance Consumers' Purchasing Behavior Model Based on Big Data Analysis

Publicado en línea: 15 feb 2024

Páginas: -

Recibido: 15 dic 2023

Aceptado: 02 ene 2024

DOI: https://doi.org/10.2478/amns-2024-0006

Palabras clave
Big data, Insurance, Purchasing behavior

© 2024 Huanhuan Ding et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Construction of Insurance Consumers' Purchasing Behavior Model Based on Big Data Analysis

Publicado en línea: 15 feb 2024

Páginas: -

Recibido: 15 dic 2023

Aceptado: 02 ene 2024

DOI: https://doi.org/10.2478/amns-2024-0006

Palabras claveBig data, Insurance, Purchasing behavior

© 2024 Huanhuan Ding et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Palabras clave
Big data, Insurance, Purchasing behavior