University Library Internet WeChat Public Account Applicated for Student Values Education

By the end of 2017, all the university libraries in Xi’an had opened the WeChat public account, including Northwestern Polytechnical University library, Shaanxi Normal University library and Chang’an University library as subscription numbers, and others as service numbers. The library of Xi’an Jiao Tong University was opened in July 2013. It is the first university in Xi’an to open WeChat public account. Northwestern Polytechnical University, Northwestern University and Xi’an Electronic and Science University were launched in March 2015, July and 11, accounting for 42.8%. The opening time of Northwest Agriculture and Forestry University, Shaanxi Normal University and Xi’an Peihua University was in June 2016, October and November, accounting for 28.6% of the proportion.

In 2017 10-12, the author conducted a survey of 10 colleges in Xi’an City, mainly adopts the simple random sampling method, the questionnaire and the use of the public library, WeChat exchange students from 10 universities, mainly college students basic information, the use of WeChat, WeChat, the public library and the public library on WeChat push the contents of investigation on College Students’ values influence. A total of 460 questionnaires, 448 valid questionnaires, the questionnaire response rate was 97.39%, analysis of the survey results can be seen the basic characteristics of the subjects of this research, the professional grade, a relatively balanced ratio of respondents mainly to undergraduate students (90.8), the use of WeChat for more than a year accounted for 87.5% of the respondents, compared with a representative sample.

According to the survey can be found in the library using the WeChat platform, students use the library to understand the WeChat public school/library events accounted for 67.9%, accounted for 60.9% of the educational resources, access to bibliography, broaden the vision of college students accounted for 37.3% and 36.8% using the library WeChat platform, and 20.5% of students choose entertainment / send time. More than half of the college students used the library WeChat platform to pay attention to 68.1%, 67.4% and 62.7% of leisure, education and social life respectively. Through the library WeChat platform, concerned about current affairs politics, literature education, science and technology experiment, the number of college students who want to be enlightened is also a few, accounting for 43.8%, 40.4% and 32.1% respectively.

If the Reading Library WeChat platform push on values to enhance bibliographies and tweets, 48% of respondents choose around here, choose carefully accounted for 10.5%, 29.2% of respondents said they would see the mood at that time, only 3.6 of respondents said they would not read. To evaluate the function of WeChat library platform,72% person feels it is useful; 17% feels it is just common and 11% feels it is lack of information, shown as Figure 1.

Figure 1.

“How to get the WeChat public platform information” in the school library, the teachers and students to recommend the most, accounting for 46%, accounting for 44.2% of the school website, the library publicity activities and library websites / micro-blog recommended were accounted for 43.1% and 36.2%, issued a notice on the counselor accounted for 13.8%.

Library’s use of public account tweets content is also mainly based on database / resource usage instructions, lecture announcements and bulletin boards. The publicity of values is done more through the aspects of “good books to read” and other columns. At present, the WeChat public account of the university library is very few in the ideological and political education.

College students are willing to read and accept the library WeChat push bibliography and information; at the same time the push type indirect spread of values such as education, practice on paper than direct Indoctrination Theory on the propaganda more easily lead to college students’ interest; subject of humor use network language more tweets get relatively more praise.

Make full use of the advantages of WeChat university library, tap their own resources to develop new forms of the carrier, the use of written language expression, affinity rich content, the integration of existing services and tweets, build long-term push has a certain reputation tweets than columns, such as to improve the integration of the existing WeChat public account in various “recommended read” column, launched 1-2 columns, the number of monthly / weekly push without too much, with the tweets of high quality, the cultivation of College Students’ values imperceptibly.

At present, the WeChat public account of the university library has very little content to carry out the ideological and political education propaganda values. Can fully tap the school history, famous expert deeds red resources, the integration of the existing school characteristic resources, strengthen propaganda guidance will dig out late, the red school history, advanced people inside and outside the school to fully display the true story, making the core values of the mainstream display platform, so that students in the true story of people around the infection through the positive publicity, enhance the value of deeper understanding.

The routine work of University library in the guarantee of quality of service at the same time, can build up a professional operations team in the WeChat Museum, invited the expert teachers of Humanities and Social Sciences, psychology guidance for students’ reading psychology, tweets from the form, title, text, content and other aspects of design, will Chinese excellent traditional culture classics, humanities and Social Sciences classics, Chinese characteristic socialism theory system and so on, has positive energy culture beneficial things for transformation of the values of college students, can attract readers in content and form.

In the WeChat online promotion at the same time, the relevant line museum activities cannot be a mere formality, WeChat promotion is just the first step, the library should be more careful to do online follow-up activities, and will continue to carry out follow-up posted on the WeChat public account, do detailed introduction to launch activities, release moments, released a wonderful message the activity, knowledge contest, increase the positive ideological and political education interest, improve students through the activities of attention participation, so that WeChat can achieve promotion effectively, improve college students’ values.