Cite

Abedniya, A., & Zaeim, M. N. (2011). Measuring the perceive service quality in the Islamic banking system in Malaysia. International Journal of Business and Social Science, 2(13). Search in Google Scholar

Ahmed, A., Mir, F. A., & Farooq, O. (2012). Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 4(5), 584–592. Search in Google Scholar

Bower, A. B., & Landreth, S. (2001). Is Beauty Best? Highly versus Normally Attractive Models in Advertising. Journal of Advertising, 30(1), 1–12. https://doi.org/10.1080/00913367.2001.10673627 Search in Google Scholar

Broadbridge, A., & Morgan, H. (2001). Retail-brand baby-products: What do consumers think? The Journal of Brand Management, 8, 196–210. https://doi.org/10.1057/palgrave.bm.2540020 Search in Google Scholar

Chan, K., Leung Ng, Y., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167–179. https://doi.org/10.1108/17473611311325564 Search in Google Scholar

Charbonneau, J., & Garland, R. (2005). Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers. International Journal of Sports Marketing and Sponsorship, 7(1), 29–35. https://doi.org/10.1108/IJSMS-07-01-2005-B006 Search in Google Scholar

Dean, D. H., & Biswas, A. (2001). Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services. Journal of Advertising, 30(4), 41–57. https://doi.org/10.1080/00913367.2001.10673650 Search in Google Scholar

Debevec, K., & Kernan, J. B. (1984). More evidence on the effects of a presenter’s attractiveness some cognitive, affective, and behavioral consequences. ACR North American Advances. Search in Google Scholar

Deshpandé, R., & Stayman, D. M. (1994). A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness. Journal of Marketing Research, 31(1), 57–64. https://doi.org/10.1177/002224379403100105 Search in Google Scholar

Erdogan, B. Z. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4), 291–314. https://doi.org/10.1362/026725799784870379 Search in Google Scholar

Eyitayo, S. M. (2017). Celebrity Endorsement and Consumer Purchase Intention Of Airtel Customers In Abeokuta South Local Government, Ogun State, Nigeria. Babcock University. Search in Google Scholar

Farhat, R., & Khan, B. M. (2011). Importance of brand personality to customer loyalty: A conceptual study. New Media and Mass Communication, 1(1), 4–10. Search in Google Scholar

Forkan, J. (1980). Product matchup key to effective star presentations. Advertising Age, 51(6), 42. Search in Google Scholar

Hoonsopon, D., & Puriwat, W. (2016). The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement. Australasian Marketing Journal, 24(2), 157–164. https://doi.org/10.1016/j.ausmj.2016.05.001 Search in Google Scholar

Hsu, C., & McDonald, D. (2002). An examination on multiple celebrity endorsers in advertising. Journal of Product & Brand Management, 11(1), 19–29. https://doi.org/10.1108/10610420210419522 Search in Google Scholar

Khalid, R., & Yasmeen, T. (2019). Celebrity Physical Attractiveness Effect on Consumer Buying Behavior. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 16(2), 173. https://doi.org/10.31106/jema.v16i2.2708 Search in Google Scholar

Malik, G., & Guptha, A. (2014). Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior. Journal of Global Marketing, 27(2), 128–143. https://doi.org/10.1080/08911762.2013.864374 Search in Google Scholar

McCormick, K. (2016). Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions. Journal of Retailing and Consumer Services, 32, 39–45. https://doi.org/https://doi.org/10.1016/j.jretconser.2016.05.012 Search in Google Scholar

McKinsey. (2007). The “bird of gold: The rise of Indias consumer market | McKinsey. https://www.mckinsey.com/featured-insights/asia-pacific/the-bird-of-gold# Search in Google Scholar

Moynihan, R. (2004). The Intangible Magic of Celebrity Marketing Drug industry insiders share their tips on using celebrities to expand markets. PLoS Medicine | Www.Plosmedicine.Org, 102. https://doi.org/10.1371/journal.pmed.0010042 Search in Google Scholar

Mukherjee, D. (2009). Impact of Celebrity Endorsements on Brand Image. Indian J. Marketing, 42. https://doi.org/10.2139/ssrn.1444814 Search in Google Scholar

Ohanian, R. (1991). The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase. Journal of Advertising Research, 31(1), 46–54. Search in Google Scholar

Onu, C. A., Nwaulune, J., Adegbola, E. A., & Nnorom, G. (2019). The effect of celebrity physical attractiveness and trustworthiness on consumer purchase inten-tions: A study on Nigerian consumers. Management Science Letters, 9, 1965–1976. https://doi.org/10.5267/j.msl.2019.7.009 Search in Google Scholar

Pandey, V. K. (2011). Impact of celebrity endorsement on young Generation through TV Advertisement. VSRD International Journal of Business & Management Research, 1(10), 226–231. Search in Google Scholar

Ranjbarian, B., Shekarchizade, Z., & Momeni, Z. (2010). Celebrity endorser influence on attitude toward advertisements and brands. European Journal of Social Sciences, 13(3), 399–407. Search in Google Scholar

Rifon, N. J., Jiang, M., & Kim, S. (2016). Dont Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility BT - Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (P. Verlegh, H. Voorveld, & M. Eisend, Eds.; pp. 125–134). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_11 Search in Google Scholar

Roshan Priyankara, Sudath Weerasiri, Ravindra Dissanayaka, & Manoj Jinadasa. (2017). Celebrity Endorsement and Consumer Buying Intention with Relation to the Television Advertisement for Perfumes. Management Studies, 5(2), 128–148. https://doi.org/10.17265/2328-2185/2017.02.005 Search in Google Scholar

Saldanha, N., Mulye, R., & Rahman, K. (2020). A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing, 28(5), 434–454. https://doi.org/10.1080/0965254X.2018.1534877 Search in Google Scholar

Schlecht, C. (2003). Celebrities’ impact on branding. Center on Global Brand Leadership, Columbia: Columbia Business School. Search in Google Scholar

Shimp, T. A. (2010). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. South-Western Cengage Learning. Search in Google Scholar

Tingchi Liu, M., Huang, Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358–365. https://doi.org/10.1108/07363760710822945 Search in Google Scholar

Wang, S., & Close Scheinbaum, A. (2017). Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility Through Celebrity Endorsement. Journal of Advertising Research, 58, JAR-2017. https://doi.org/10.2501/JAR-2017-042 Search in Google Scholar

Winham, D., & Hampl, J. S. (2008). Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits. Young Consumers, 9(2), 121–130. https://doi.org/10.1108/17473610810879693 Search in Google Scholar

Zoubi, M., & Bataineh, M. T. (2011). The effect of using celebrities in advertising on the buying decision: Empirical study on students in Jarash Private University. American Journal of Scientific Research, 13, 59–70. Search in Google Scholar