<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested</p></abstract>

Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

PhD Candidate West University of Timisoara

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined...

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

Publicado en línea: 29 jul 2015

Páginas: 108 - 114

Recibido: 01 abr 2015

Aceptado: 01 jun 2015

DOI: https://doi.org/10.1515/sues-2015-0015

Palabras clave
Placebo effect, brand, price, country of origin

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

Publicado en línea: 29 jul 2015

Páginas: 108 - 114

Recibido: 01 abr 2015

Aceptado: 01 jun 2015

DOI: https://doi.org/10.1515/sues-2015-0015

Palabras clavePlacebo effect, brand, price, country of origin

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
Placebo effect, brand, price, country of origin