[Brody, R.P., Cunningham, S.M., (1968), Personality Variables and the Consumer Decision Process, Journal of Marketing Research, Vol. 5, pag. 50 - 57.]Search in Google Scholar
[Brown, S., (1993), Postmodern Marketing?, European Journal of Marketing, Vol. 27, No. 4.10.1108/03090569310038094]Search in Google Scholar
[Bruhn, M., (2009), Relationship Marketing - Das Management von Kundenbeziehungen, 2te Auflage, Vahlen Verlag, München.]Search in Google Scholar
[Dick, A.S., Basu, K., (1994), Customer Loyalty: Toward an Integrated Conceptual Framework, Journal of the Academy of Marketing Science, Vol. 22, No. 2.10.1177/0092070394222001]Search in Google Scholar
[Florescu C., (1987), Strategii în conducerea activității întreprinderii, Editura Științifică.]Search in Google Scholar
[Hedaa L., Ritter T., (2005), Business Relationships on Different Waves: Paradigm Shift and Marketing Orientation Revised, Industrial Marketing Management, Vol. 34.]Search in Google Scholar
[Grönroos, Ch., (1989), Defining Marketing: A Market-Oriented Approach, European Journal of Marketing, Vol. 23.]Search in Google Scholar
[Henning-Thurau T., Gwinner K.P., Gremler D.D., (2002), Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality, Journal of Services Research, Vol. 4.10.1177/1094670502004003006]Search in Google Scholar
[Kotler, Ph., Kartajaya, H., Setiawan, I., (2010) From Products to Customers to the Human Spirit. Marketing 3.0., John Wiley & Sons, New Jersey.10.1002/9781118257883]Search in Google Scholar
[Kuhn T., (2008), Structura revoluțiilor științifice, Editura Humanitas.]Search in Google Scholar
[Oliver, R.L., (1997), Satisafaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill.]Search in Google Scholar
[Oliver, R.L., (1999), Whence Consumer Loyalty?, Journal of Marketing, Vol. 63, No. 4.10.2307/1252099]Search in Google Scholar
[Pop N. Al., (2006), O nouă paradigmă în marketingul contemporan: marketingul relational, Management&Marketing, Vol. 3.]Search in Google Scholar
[Popescu, I.C., (2002), Comunicarea în marketing, Editura Uranus, București.]Search in Google Scholar
[Sheth J.N., Parvatiyar A., (1995), Relationship Marketing in Consumer Markets: Antecedents and Consequences, Journal of the Academy of Marketing Science, Vol. 23, Nr. 4.10.1177/009207039502300405]Search in Google Scholar
[Vargo S.L., Lusch R.F., (2004), Evolving to a New Dominant Logic for Marketing, Journal of Marketing, Vol. 68.]Search in Google Scholar