Branding post-communist Romania and its effects on country image

Publicado en línea: 26 ago 2017

Páginas: 504 - 512

DOI: https://doi.org/10.1515/picbe-2017-0054

Palabras clave

nation branding, country image, nation branding campaign, globalization, comparative analysis, SWOT

© 2017 Anca-Georgiana Andrei, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.