Content Marketing Decisions for Effective Internal Communication

The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.

Idioma:: Inglés

Calendario de la edición:: 2 veces al año
Temas de la revista:: Negocios y Economía, Gestión empresarial, Marketing, ventas, relaciones con el cliente, Gestión, organización, gobierno corporativo, Desarrollo empresarial, gestión del cambio, cooperación, Recursos humanos, práctica laboral, trabajo y carrera

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Content Marketing Decisions for Effective Internal Communication

Aušra Pažėraitė

Rūta Repovienė

Publicado en línea: 04 oct 2018

Páginas: 117 - 130

Recibido: 27 abr 2018

DOI: https://doi.org/10.1515/mosr-2018-0008

Palabras clavecontent marketing, internal communication, effective internal communication, content marketing decisions

© 2018 Aušra Pažėraitė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
content marketing, internal communication, effective internal communication, content marketing decisions