[1. Alsem, K. J., Kostelijk, E. (2008). Identity Based Marketing: A New Balanced Marketing Paradigm // European Journal of Marketing. Vol. 42, p. 907-914. doi: 10.1108/03090560810891064.]Open DOISearch in Google Scholar
[2. Aslam, M. M. (2006). Are You Selling the Right Colour? A Cross‐Cultural Review of Colour as a Marketing Cue // Journal of Marketing Communications. Vol. 12, p. 15-30. doi: 10.1080/13527260500247827.]Open DOISearch in Google Scholar
[3. Balaji, M. S., Raghavan, S., Jha, S. (2011). Role of Tactile and Visual Inputs in Product Evaluation: A Multisensory Perspective // Asia Pacific Journal of Marketing and Logistics. Vol. 23, p. 513-530. doi: 10.1108/13555851111165066.]Open DOISearch in Google Scholar
[4. Cian, L., Cervai, S. (2011). The Multi-Sensory Sort (MuSeS): A New Projective Technique to Investigate and Improve the Brand Image // Qualitative Market Research: An International Journal. Vol. 14, p. 138-159. doi: 10.1108/13522751111120666.]Open DOISearch in Google Scholar
[5. Ding, C. G., Tseng, T. H. (2015). On the Relationships among Brand Experience, Hedonic Emotions, and Brand Equity // European Journal of Marketing. Vol. 49, p. 994-1015. doi: 10. 1108/EJM-04-2013-0200.]Open DOISearch in Google Scholar
[6. Ditoiu, M. C., Caruntu, A. L. (2014). Sensory Experiences Regarding Five-dimensional Brand Destination // Procedia-Social and Behavioral Sciences. Vol. 109, p. 301-306. doi: 10.1016/ j.sbspro.2013.12.461.]Open DOISearch in Google Scholar
[7. Fugate, D. L. (2007). Neuromarketing: A Layman’s Look at Neuroscience and Its Potential Application to Marketing Practice // Journal of Consumer Marketing. Vol. 24, No. 7, p. 385-394. doi: 10.1108/07363760710834807.]Open DOISearch in Google Scholar
[8. Funk, D., Ndubisi, N. O. (2006). Colour and Product Choice: A Study of Gender Roles // Management Research News. Vol. 29 (1/2), p. 41-52. doi: 10.1108/01409170610645439.]Open DOISearch in Google Scholar
[9. Grewal, D., Krishnan, R., Baker, J., Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions // Journal of Retailing. Vol. 74, No. 3, p. 331-352. doi:10.1016/S00224359(99)80099-2.]Open DOISearch in Google Scholar
[10. Gronroos, C. (2008). Service Logic Revisited: Who Creates Value? And Who Co‐creates? // European Business Review. Vol. 20, Issue 4, p. 298-314. doi: 10.1108/09555340810886585.]Open DOISearch in Google Scholar
[11. Gupta, S. Vajic, M. (1999). The Contextual and Dialectical Nature of Experiences / In New Service Development: Creating Memorable Experiences, ed. J. Fitzimmons, M. Fitzimmons, p. 33-35. - Sage Publications, Inc.10.4135/9781452205564.n2]Search in Google Scholar
[12. Hulten, B. (2011). Sensory Marketing: The Multi- sensory Brand-experience Concept // European Business Review. Vol. 23, No. 3, p. 256-273. doi: 10.1108/09555341111130245.]Open DOISearch in Google Scholar
[13. Hulten, B., Broweus, N., Van Dijk, M. (2009).Sensory Marketing. - Palgrave Macmillan: Hampshire. 10.1057/9780230237049]Search in Google Scholar
[14. Kareklas, I., Brunel, F. F., Coulter, R. A. (2014). Judgment Is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences // Journal of Consumer Psychology. Vol. 24, No. 1, p. 87-95. doi: 10. 1016/j.jcps.2013.09.005.]Open DOISearch in Google Scholar
[15. Kaszubowski, R. (2004). How to Use Color in Food Packaging. Internet access: <http://www2.uwstout.edu/content/rs/2004/article07.pdf> [accessed September 6, 2016].]Search in Google Scholar
[16. Kauppinen-Raisanen, H., Luomala, H. T. (2010). Exploring Consumers’ Product-Specific Colour Meanings // Qualitative Market Research: An International Journal. Vol. 13, No. 3, p. 287-308. doi: 10.1108/13522751011053644.]Open DOISearch in Google Scholar
[17. Kerfoot, S., Davies, B., Ward, P. (2003). Visual Merchandising and the Creation of Discernible Retail Brands // International Journal of Retail & Distribution Management. Vol. 31, No. 3, p. 143-152. doi: 10.1108/09590550310465521.]Open DOISearch in Google Scholar
[18. Kosslyn, S. M., Thompson, W. L. (2003). When Is Early Visual Cortex Activated During Visual- mental Imagery? Theory and Meta-analysis // Psychological Bulletin. Vol. 129, No. 5, p. 723-746. doi: 10.1037/0033-2909.129.5.723.]Open DOISearch in Google Scholar
[19. Kotler, P. (1973). Atmospherics as a Marketing Tool // Journal of Retailing. Vol. 49, No. 4, p. 48-64. Internet access: <https://www.researchgate.net/profile/Philip_Kotler/publication/239435728_Atmospherics_as_a_Marketing_Model/links/5509bd440cf26198a63994c7.pdf/> [accessed December 1, 2015].]Search in Google Scholar
[20. Krishna, A., Schwarz, N. (2014). Sensory Marketing, Embodiment, and Grounded Cognition: A Review and Introduction // Journal of Consumer Psychology. Vol. 24, No. 2, p. 159-168. doi: 10.1016/j.jcps.2013.12.006]Open DOISearch in Google Scholar
[21. Krishna, A., Cian, L., Sokolova, T. (2016). The Power of Sensory Marketing in Advertising // Current Opinion in Psychology. Vol. 10, p. 142-147. doi: 10.1016/j.copsyc.2016.01.007.]Open DOISearch in Google Scholar
[22. Labrecque, L. I., Patrick, V. M., Milne, G. R. (2013). The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions // Psychology & Marketing. Vol. 30, No. 2, p. 187-202. doi:10.1002/mar.20597. ]Open DOISearch in Google Scholar
[23. Leigh, T. W., Peters, C., Shelton, J. (2006). The Consumer Quest for Authenticity: The Multiplicity of Meanings within the MG Subculture of Consumption // Journal of the Academy of Marketing Science. Vol. 34, No. 4, p. 481-493. doi: 10.1177/0092070306288403.]Open DOISearch in Google Scholar
[24. Lindstrom, M. (2010). Brand Sense: Sensory Secrets Behind the Stuff We Buy. - Free Press.]Search in Google Scholar
[25. Madden, T. J., Hewett, K., Roth, M. S. (2000). Managing Images in Different Cultures: A Cross- National Study of Color Meanings and Preferences // Journal of International Marketing. Vol. 8, No. 4, p. 90-107. doi: 10.1509/jimk.8.4.90. 19795.]Open DOISearch in Google Scholar
[26. Mayers, D. G. (2000). Psichologija. - Kaunas: Poligrafija ir informatika. ]Search in Google Scholar
[27. Moser, M. (2013). United We Brand: How to Create a Cohesive Brand That’s Seen, Heard, and Remembered. - Boston, MA: Harvard Business Press.]Search in Google Scholar
[28. Ou, L. C., Luo, M. R., Woodcock, A., Wright, A. (2004). A Study of Colour Emotion and Colour Preference. Part I: Colour Emotions for Single Colours // Colour Research & Application. Vol. 29, No. 3, p. 232-240. doi: 10.1002/col.20010.]Open DOISearch in Google Scholar
[29. Šimoliūnas, V. (2004). Logotipai. - Šiaulių universitetoleidykla.]Search in Google Scholar
[30. Stoll, M., Baecke, S., Kenning, P. (2008). What They See Is What They Get? An fMRI-study on Neural Correlates of Attractive Packaging // Journal of Consumer Behaviour. Vol. 7, No. 4-5, p. 342-359. doi: 10.1002/cb.25.]Open DOISearch in Google Scholar
