Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication

Publicado en línea: 22 ago 2017

Páginas: 189 - 207

DOI: https://doi.org/10.1515/mmcks-2017-0012

Palabras clave

intercultural marketing, national culture, cultural forms, social media, Facebook

© 2017 Lukáš Copuš et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.