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Publicado en línea: 26 jul 2018
Páginas: 45 - 52
DOI: https://doi.org/10.1515/kbo-2018-0135
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© 2018 Luminița Giurgiu, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Living in a world that inspires and exhales bits, the presence of a site, whether personal or institutional, is mandatory. But is it just enough to exist in the online space? How can we measure, in particular, internet success and after all, are we reaching the target audience? Whether we are talking about a web page for presenting our own business or about an online business itself, knowing the impact it has on the net is just as important. This is called audience, and to measure it there are some instruments that are to be discussed and analyzed in this article. There will be references on the Land Forces Academy's official site