1. bookVolumen 44 (2014): Edición 1 (December 2014)
Detalles de la revista
License
Formato
Revista
eISSN
2543-5361
Primera edición
17 Oct 2014
Calendario de la edición
4 veces al año
Idiomas
Inglés
Acceso abierto

Effect of Celebrity Endorsement in Advertising Activities by Product Type

Publicado en línea: 10 Apr 2015
Volumen & Edición: Volumen 44 (2014) - Edición 1 (December 2014)
Páginas: 74 - 91
Detalles de la revista
License
Formato
Revista
eISSN
2543-5361
Primera edición
17 Oct 2014
Calendario de la edición
4 veces al año
Idiomas
Inglés

Abdussalam, P. K. (2014), Celebrity advertisement: key to marketing success, Indian Journal of Commerce and Management Studies, Vol. 5, No. 1, pp. 78-82.Search in Google Scholar

Agrawal, J., Kamakura, W. A. (1995), The economic worth of celebrity endorsers: an event study analysis, Journal of Marketing, Vol. 59, No. 3, pp. 56-62.Search in Google Scholar

Biswas, D., Biswas, A., Das, N. (2006), The differential effects of celebrity and expert endorsements on consumer risk perceptions, Journal of Advertising, Vol. 35, No. 2, pp. 17-31.Search in Google Scholar

Carrillat, F., d’Astous, A., Lazure, J. (2013), For better, for worse? What to do when celebrity endorsements go bad, Journal of Advertising Research, Vol. 53, No. 1, pp. 15-30.Search in Google Scholar

Ding, H., Molchanov, A. E., Stork, P. A. (2011), The value of celebrity endorsements: a stock market perspective, Marketing Letters, Vol. 22, No. 2, pp. 147-163.Search in Google Scholar

Erdogan, B. Z. (1999), Celebrity endorsement: a literature review, Journal of Marketing Management, Vol. 15, No.4, pp. 291-314.Search in Google Scholar

Erdogan, B. Z., Baker, M., Tagg, S. (2001), Selecting celebrity endorsers: the practitioner’s perspective, Journal of Advertising Research, Vol. 41, No. 3, pp. 39-48.Search in Google Scholar

Friedman, H. H., Friedman, L. (1979), Endorser effectiveness by product type, Journal of Advertising Research, Vol. 19, No. 5, pp. 63-71.Search in Google Scholar

Green, M. C., Brock, T. C. (2000), The role of transportation in the persuasiveness of public narratives, Journal of Personality And Social Psychology, Vol. 79, No. 5, pp. 701-721.Search in Google Scholar

Green, M. C., Brock, T. C., Kaufman, G. F. (2004), Understanding media enjoyment: the role of transportation into narrative worlds, Communication Theory, Vol. 14, No. 4, pp. 311-327.Search in Google Scholar

Hovland, C., Weiss, W. (1951), The influence of source credibility on communication effectiveness, Public Opinion Quarterly, Vol. 15, No. 4, pp. 635-650.Search in Google Scholar

Hung, K. (2014), Why celebrity sells: a dual entertainment path model of brand endorsement, Journal of Advertising, Vol. 43, No. 2, pp. 155-166.Search in Google Scholar

Hung, K., Chan, K., Tse, C. (2011), Assessing celebrity endorsement effects in China, Journal of Advertising Research, Vol. 51, No. 4, pp. 608-623.Search in Google Scholar

Kamins, M. A. (1990), An investigation into “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep, Journal of Advertising, Vol. 19, No. 1, pp. 4-13.Search in Google Scholar

Kamins, M. A., Brand, M. J., Hoeke, S. A., Moe, J. C. (1989), Two-sided versus one-sided celebrity endorsements: the impact on advertising effectiveness and credibility, Journal ofAdvertising, Vol. 18, No. 2, pp. 4-11.Search in Google Scholar

Kamins, M. A., Gupta, K. (1994), Congruence between spokesperson and product type: a matchup hypothesis perspective, Psychology & Marketing, Vol. 11, No. 6, pp. 569-586.Search in Google Scholar

Kahle,L. R., Homer, P. M. (1985), Physical attractiveness of the celebrity endorser: A social adaptation perspective, Journal of Consumer Research, Vol. 11, No. 4, pp. 954-961.Search in Google Scholar

Langmeye, L., Walker, M. (1991), A first step to identify the meaning in celebrity endorsers, Advances in Consumer Research, Vol. 18, No. 1, pp. 364-371.Search in Google Scholar

Lee, J., Thorson, E. (2008), The impact of celebrity-product incongruence on the effectiveness of product endorsement, Journal of Advertising Research, Vol. 48, No. 3, pp. 433-449.Search in Google Scholar

Lord, K., Putrevu, S. (2009), Informational and transformational responses to celebrity endorsements, Journal of Current Issues & Research in Advertising, Vol. 31, No. 1, pp. 1-13.Search in Google Scholar

Liu, M. T., Chen, Z., Jiang, M. (2007), Influence of endorsers’ attractiveness and product match-up toward purchase intentions, International Journal of Business and Management, Vol. 2, No. 2, pp. 3-12.Search in Google Scholar

Lynch, J., Schuler, D. (1994), The matchup effect of spokesperson and product congruency: a schema theory interpretation, Psychology & Marketing, Vol. 11, No. 5, pp. 417-445.Search in Google Scholar

McCracken, G. (1989), Who is the celebrity endorser? Cultural foundations of the endorsement, Journal of Consumer Research, Vol. 16, No. 3, pp. 310-321.Search in Google Scholar

McGuire, W. J. (1985), Attitudes and attitude change, in: G. Lindzey, E. Aronson, E., (eds.) The Handbook of Social Psychology, Vol. 2, New York: Random, pp. 233-246.Search in Google Scholar

Misra, S., Beatty, S. E. (1990), Celebrity spokesperson and brand congruence, Journal of Business Research, Vol. 21, No. 2, pp. 159-173.Search in Google Scholar

Mittelstaedt, J. D., Riesz, P. C., Burns, W. J. (2000), Why are endorsements effective? Sorting among theories of product and endorser effects, Journal of Current Issues & Research in Advertising, Vol. 22, No. 1, pp. 55-65.Search in Google Scholar

Norman, G. (2010), Likert scales, levels of measurement and the “laws” of statistics. Advances in Health Sciences Education, Vol. 15, No. 5, pp. 625-632.10.1007/s10459-010-9222-ySearch in Google Scholar

Ohanian, R. (1991), The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase, Journal of Advertising Research, Vol. 31, No. 1, pp. 46-54.Search in Google Scholar

O’Mahony, S., Meenaghan, T. (1997/1998), The Impact of Celebrity Endorsements on Consumers, Irish Marketing Review, Vol. 10, No. 2, pp. 15-24.Search in Google Scholar

Petty, R. E., Caccioppo, J. T. (1980), Effect of issue involvement on attitudes in an advertising context, in: G. G. Gorn, M. E. Goldberg (eds.), Proceedings of Division 23 Program, American Psychological Association, Montreal, pp. 75-79.Search in Google Scholar

Petty, R. E., Cacioppo, J. T., Schumann, D. (1983), Central and peripheral routes to advertising effectiveness: the moderating role of involvement, Journal of Consumer Research, Vol. 10, No. 2, pp. 135-146, Petty, R. E., Cacioppo, J. T., Goldman, R. (1981), Personal involvement as a determinant of argument-based persuasion, Journal of Personality and Social Psychology, Vol. 41, No. 5, pp. 847-855.Search in Google Scholar

Raluca, C. A. (2012), Celebrity endorsement strategy, Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 3, pp. 75-79.Search in Google Scholar

Silvera, D. H., Austad, B. (2004), Factors predicting the effectiveness of celebrity endorsement advertisements, European Journal of Marketing, Vol. 38, No. 11, pp. 1509-1526.Search in Google Scholar

Speck, P. S., Schumann, D. W., Thompson, C. (1988), Celebrity endorsements-scripts, schema and roles: theoretical framework and preliminary tests, in: M. J. Houston (Ed.), Advances in Consumer Research, Vol. 15, pp.68-76.Search in Google Scholar

Spry, A., Pappu, R., Cornwell, T. B. (2011), Celebrity endorsement, brand credibility and brand equity, European Journal of Marketing, Vol. 45, No. 6, pp. 882-909.Search in Google Scholar

Stafford, M., Stafford, T., Day, E. (2002), A contingency approach: the effects of spokesperson type and service type on service advertising perceptions, Journal of Advertising, Vol. 31, No. 2, pp. 17-35.Search in Google Scholar

Till, B. D., Shimp, T. A. (1998), Endorsers in advertising: the case of negative celebrity information, Journal of Advertising, Vol. 27, No. 1, pp. 67-82.Search in Google Scholar

Till, B. D., Busler, M. (2000), The match-up hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs, Journal of Advertising, Vol. 29, No. 3, pp. 1-13.10.1080/00913367.2000.10673613Search in Google Scholar

Valkenburg, P., van der Voort, T. (1994), Influence of TV on daydreaming and creative imagination: A review of research, Psychological Bulletin, Vol. 116, No. 2, pp. 316-339.Search in Google Scholar

Vorderer, P., Klimmt, C., Ritterfeld, U. (2004), Enjoyment: at the heart of media entertainment, Communication Theory, Vol. 14, No. 4, pp. 388-408.Search in Google Scholar

Weiner, J., Mowen, J. C. (1986), Source credibility: on the independent effects of trust and expertise, in: R. J. Lutz (ed.), Advances in Consumer Research, Vol. 13, pp. 306-310.Search in Google Scholar

Wheeler, R. T. (2009), Nonprofit advertising: impact of celebrity connection, involvement and gender on source credibility and intention to volunteer time or donate money, Journal of Nonprofit & Public Sector Marketing, Vol. 21, No. 1, pp. 80-107.Search in Google Scholar

Woźniczka, J. (2011), Wykorzystanie tzw. zwykłych ludzi i znanych postaci w kreacji reklamowej a efekty komunikacyjne reklamy, Marketing i Rynek, No. 10, pp. 14-22. Search in Google Scholar

Artículos recomendados de Trend MD

Planifique su conferencia remota con Sciendo