Keeps Working and Working and Working … The Long-Term Impact of Advertising

Publicado en línea: 23 abr 2015

Páginas: 42 - 47

DOI: https://doi.org/10.1515/gfkmir-2015-0006

Palabras clave

Advertising Effect, Long-Term Impact, Advertising Measurement, Consumer Response

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.