True Synergy for Real Effects: How to Control Integrated Marketing Successfully

Publicado en línea: 23 abr 2015

Páginas: 34 - 41

DOI: https://doi.org/10.1515/gfkmir-2015-0005

Palabras clave

Crossmedia, Synergy, Advertising, Online and Off-line Media, Integrated Marketing, Advertising Effects, Media Planning, Budget Allocation

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.