<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.</p></abstract>

The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.

Product Portfolio Management: An Important Business Strategy

Durban University of Technology, Department of Financial Accounting, Durban, South Africa

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Product Portfolio Management: An Important Business Strategy"}

The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM)...

Product Portfolio Management: An Important Business Strategy

Publicado en línea: 06 ene 2016

Páginas: 29 - 36

DOI: https://doi.org/10.1515/fman-2015-0023

Palabras clave
product portfolio management, new product development, business strategy, decision making

© 2015 Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Product Portfolio Management: An Important Business Strategy

Publicado en línea: 06 ene 2016

Páginas: 29 - 36

DOI: https://doi.org/10.1515/fman-2015-0023

Palabras claveproduct portfolio management, new product development, business strategy, decision making

© 2015 Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
product portfolio management, new product development, business strategy, decision making