<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In this article, author analyzes the application of CSR as a tool of building the competitiveness of business. She assumes that corporate social responsibility (CSR) could be a useful tool in giving a competitive edge to an enterprise. </p><p>The idea of CSR as a part of the tool creating the position of the company in the market is explored by the author. Besides, an attempt to define and comprehend CSR is undertaken. The author explains the necessary requirements that must be fulfilled for CSR to play the role of a useful tool for creating the competitive edge and spheres of activity for the individual, which should be taken into consideration while creating strategic CSR.</p></abstract>

In this article, author analyzes the application of CSR as a tool of building the competitiveness of business. She assumes that corporate social responsibility (CSR) could be a useful tool in giving a competitive edge to an enterprise. The idea of CSR as a part of the tool creating the position of the company in the market is explored by the author. Besides, an attempt to define and comprehend CSR is undertaken. The author explains the necessary requirements that must be fulfilled for CSR to play the role of a useful tool for creating the competitive edge and spheres of activity for the individual, which should be taken into consideration while creating strategic CSR.

CSR as a Tool of Building the Competitiveness of Businesses

Nicolaus Copernicus University, Toruń, Poland

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"CSR as a Tool of Building the Competitiveness of Businesses"}

In this article, author analyzes the application of CSR as a tool of building the competitiveness of business. She assumes that corporate social responsibility...

CSR as a Tool of Building the Competitiveness of Businesses

Publicado en línea: 04 mar 2015

Páginas: 79 - 88

DOI: https://doi.org/10.1515/fman-2015-0006

© Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.