The Role Of ICT And The Internet In The Development Of Franchise Systems

Publicado en línea: 14 oct 2015

Páginas: 409 - 435

Recibido: 16 jul 2014

Aceptado: 29 dic 2014

DOI: https://doi.org/10.1515/ethemes-2014-0026

Palabras clave

franchising, information and communication technology (ICT), web site, Internet, franchise units

© 2014 Suzana Stefanović et al., published by De Gruyter Open

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.