<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.</p></abstract>

This article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.

Model of Consumer Behaviour - Feminine Hygiene

Gea College – Centre of Higher Vocational Schools

ECONOMICS

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Model of Consumer Behaviour - Feminine Hygiene"}

This article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We...

Model of Consumer Behaviour - Feminine Hygiene

Publicado en línea: 06 jul 2017

Páginas: 125 - 136

DOI: https://doi.org/10.1515/eoik-2017-0015

Palabras clave
model of consumer behaviour, ethical consumerism, culture, taboo, feminine hygiene

© 2017 Tanja Rihtaršič et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Model of Consumer Behaviour - Feminine Hygiene

Publicado en línea: 06 jul 2017

Páginas: 125 - 136

DOI: https://doi.org/10.1515/eoik-2017-0015

Palabras clavemodel of consumer behaviour, ethical consumerism, culture, taboo, feminine hygiene

© 2017 Tanja Rihtaršič et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
model of consumer behaviour, ethical consumerism, culture, taboo, feminine hygiene