Brand Identity, Adaptation, and Media Franchise Culture

Publicado en línea: 17 mar 2015

Páginas: 229 - 242

DOI: https://doi.org/10.1515/ausfm-2015-0012

Palabras clave

brand identity, media franchise culture, adaptation, superheroes, and branded entertainment

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.