<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to develop the concept of the Polish tourism offer model, the target group of which are enotourists, including the identification of the elements of the enotourism offer in Poland along with a discussion of their current quantitative and/or qualitative status and recommendations for its improvement. In order to achieve the purpose of the article, a desk research method, known as a desk data analysis, was used, which involved the use of secondary data. The results of the conducted research allow concluding that Poland as a destination has a multi-element enotourism product. In the course of achieving the goal of this article, the concept of Poland’s enotourism product model was developed, within which four main elements were distinguished, i.e. natural values enabling the cultivation of grapevines, local and regional enotourism products, entities supporting and promoting enotourism in Poland, and content inspiring enotourists.</p>
</abstract>

The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to develop the concept of the Polish tourism offer model, the target group of which are enotourists, including the identification of the elements of the enotourism offer in Poland along with a discussion of their current quantitative and/or qualitative status and recommendations for its improvement. In order to achieve the purpose of the article, a desk research method, known as a desk data analysis, was used, which involved the use of secondary data. The results of the conducted research allow concluding that Poland as a destination has a multi-element enotourism product. In the course of achieving the goal of this article, the concept of Poland’s enotourism product model was developed, within which four main elements were distinguished, i.e. natural values enabling the cultivation of grapevines, local and regional enotourism products, entities supporting and promoting enotourism in Poland, and content inspiring enotourists.

Analysis of Poland’s Enotourism Product Model

Quaestiones Geographicae

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Analysis of Poland\u2019s Enotourism Product Model"}

The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a...

Selected elements of Polish enotourism product	Quantitative characteristics	Qualitative characteristics
Vineyards	– Number of vineyards – 543 – Vineyard acreage in hectares – 619 (registered vineyards)	– Registered and unregistered vineyards – Small, medium and large vineyards (according to national standards) – Regions with the largest number of vineyards: Małopolskie, Podkarpackie and Lubuskie Voivodeships
Enotourism routes	– 9	– Include from 5 to 50 vineyards
Accommodation facilities using theme of wine in creating their offer	– Not fewer than 20 (the number does not include vineyards with accommodation services)	– Diverse in type, quality category and location – Exhibit a varied use of wine theme
Tour operators using theme of wine in creating their offer	– 3	– Niche offer
Events for enotourists	– Minimum 340 (in 2021)	– Not applicable
Associations of winemakers	– 15	– Not applicable

Analysis of Poland’s Enotourism Product Model

Publicado en línea: 20 dic 2023

Páginas: 107 - 119

Recibido: 29 sept 2022

DOI: https://doi.org/10.14746/quageo-2023-0033

© 2023 Marta Sidorkiewicz, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

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Quantitative and qualitative characteristics of the Polish enotourism product.