<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.</p></abstract>

The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.

Fourth industrial revolution and managers' cognitive competences

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Fourth industrial revolution and managers' cognitive competences"}

The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up...

Fourth industrial revolution and managers' cognitive competences

Publicado en línea: 14 ago 2018

Páginas: 81 - 106

DOI: https://doi.org/10.14611/minib27.03.2018.10

Palabras clave
industry 4.0, economy 4.0, marketing of innovation, education

© 2018 Lidia Białoń, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Fourth industrial revolution and managers' cognitive competences

Publicado en línea: 14 ago 2018

Páginas: 81 - 106

DOI: https://doi.org/10.14611/minib27.03.2018.10

Palabras claveindustry 4.0, economy 4.0, marketing of innovation, education

© 2018 Lidia Białoń, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
industry 4.0, economy 4.0, marketing of innovation, education