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The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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und Patrycja Szulga
Wroclaw University of Economics and BusinessWrocław, Poland
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Uneingeschränkter Zugang | 30. März 2021
Open Innovations as a form of Customer Value Co-Creation
Krystyna Mazurek-Łopacińska
The Wroclaw University of Economics and BusinessPoland
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Uneingeschränkter Zugang | 09. Apr. 2020
Determinants of Building Image and Reputation of University Towards Its Stakeholders
Krzysztof Gołata
Poznań University of Economics and Business, Department of Economic Publicity and Public RelationsPoland
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und Bogdan Sojkin
Poznań University of Economics and Business, Product Marketing DepartmentPoland
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Uneingeschränkter Zugang | 09. Juli 2020
Consumers Towards Sustainable Food Consumption
Grzegorz Maciejewski
University of Economics, Faculty of Economics, Department of Market and ConsumptionKatowice, Poland
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Uneingeschränkter Zugang | 07. Okt. 2019
The use of Social Media by Young Consumers in Purchasing Processes
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