Uneingeschränkter Zugang | 28. März 2025
Marketing of higher education institutions: Research themes and their shifting relevance over time
und Jolanta Witek
Jacob of Paradies UniversityGorzów Wielkopolski, Poland
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Uneingeschränkter Zugang | 28. März 2025
Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Ireneusz P. Rutkowski
Poznań University of Economics, Institute of ManagementPoznań, Poland
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Uneingeschränkter Zugang | 28. März 2025
Where is the social impact? Key barriers to knowledge valorisation
Magdalena Grębosz-Krawczyk
Lodz University of Technology, Institute of Marketing and Sustainable DevelopmentŁódź, Poland
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und Mateusz Sowa
Lodz University of Technology, Institute of ManagementŁódź, Poland
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Uneingeschränkter Zugang | 28. März 2025
Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity
Jerzy Baruk
Maria Curie-Skłodowska University in Lublin, Faculty of Economics, Institute of ManagementPoland
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Uneingeschränkter Zugang | 28. März 2025
Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Dariusz Strzębicki
Institute of Economics and Finance, Warsaw University of Life SciencesWarsaw, Poland
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Uneingeschränkter Zugang | 30. Dez. 2024
Factors Determining Promotional and Image-Building Activities of Vocational Schools
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