Uneingeschränkter Zugang | 23. Juli 2022
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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und Patrycja Szulga
Wroclaw University of Economics and BusinessWrocław, Poland
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Uneingeschränkter Zugang | 22. Okt. 2021
Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group
Uneingeschränkter Zugang | 17. Sept. 2023
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Bogdan Gregor
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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und Aneta Olejniczak
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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